Arslan Sharif, Chief Digital and Technology Officer
Arslan joined PizzaExpress in 2021 as Chief Digital and Technology Officer and is responsible for the brand’s digital transformation, trading, CRM, digital marketing, commercial partnerships, data analytics, and IT function. Arslan launched the brand’s first digital loyalty scheme, the PizzaExpress Club. Previously, he was Global Digital & Loyalty Director at Costa Coffee, leading a global digital transformation across UK, China, Middle East & Europe. He was responsible for significant sales through the ‘Costa Club’ loyalty programme and launched Costa’s first ‘mobile ordering Collect’ and ‘Costa Delivery’ channels. Arslan has been recognised through numerous awards including the Power 100 List of Top Marketers and was shortlisted for the 2022 Digital Masters Awards (DMA) for 'Excellence in Digital Transformation'.