It's not just our pizza
We love beautiful things. It goes way beyond our food (although that's a great place to start). It's in our bloodstream. It's what we're all about. And it includes our buildings.
It's about respect
Respect for the building we're in. It's a principle that's always governed our designs. Our history matters. It's part of who we are today. It's the same with buildings. Each one is unique. With its own personality. So obviously we use that when we draw up our designs. Frankly, we'd be mad not to.
But it's more than that. It's also about respecting our exceptional food. It's fresh. It's gorgeous. So our restaurants should be too. It's just common sense. And it's about respect for the neighbourhood. It deserves a stylish place to meet and eat. (Or hang out with a coffee. And a dessert. Have you tried our Dolcetti? Really, you should.)
It's about space
In our restaurants, our food comes first (naturally). So it deserves the space to shine. Open kitchens, front and centre, let you watch your meal being made. Over there. Right now. Just for you.
Because our pizzas wouldn't be beautiful without our super-talented Pizzaiolos. The heroes of the hour. Every hour. No surprise, really. Watching them work is quite a spectacle. So we give them the space they deserve. Because it may look easy, but it's not.
Before you ever see them, we train every one. Intensively. For 12 weeks. Because it takes that long for them to properly hone their skills. To become so incredibly fast. So amazingly precise. All that training is why they can flip a pizza into the oven without looking. Every single time. So those stripes they're wearing? They really earn them. No wonder they get the best space in the house. With skills like those, you'd want to show them off too.
It's about place
Some people say high streets all look the same. We don’t agree. Each one is unique. It has a different heritage. A different history. And different local heroes. So when you’re eating with us, look around closely. Check out the details. Is that Morse code on the walls? A dough-ball skull? Are those sound absorbers really bicycles? The same thoughtful attention we devote to our pizzas goes into our places as well. Like them, each one is unique. And each one is beautiful.
Because this is your place. Whenever you visit, whoever it’s with, you make it your own. So tell us what you like. Tell us what you don’t. How would you design a new restaurant? What makes you proud of where you live? We’d love to know.